Recently came across this great HBR article on how to make change stick. When you’re facing a turnaround situation, think of it in a four stage campaign:
- Prepare your organizations cultural “soil” months before setting your turnaround plan in concrete – by convincing employees that your company can survive only through radical change.
- Present your plan – explaining in detail its purpose and expected impact
- After executing the plan, manage employees’ emotions by acknowledging the pain of change – while keeping people focused on the hard work ahead
- As the turnaround starts generating results, reinforce desired behavioral changes to prevent backsliding.
To read the full article:
https://www.harvard-samsung.net/hbspCourse/hmm10/persuading_others/resources/2866.pdf