Recently came across this great HBR article on how to make change stick.  When you’re facing a turnaround situation, think of it in a four stage campaign:

  • Prepare your organizations cultural “soil” months before setting your turnaround plan in concrete – by convincing employees that your company can survive only through radical change.
  • Present your plan – explaining in detail its purpose and expected impact
  • After executing the plan, manage employees’ emotions by acknowledging the pain of change – while keeping people focused on the hard work ahead
  • As the turnaround starts generating results, reinforce desired behavioral changes to prevent backsliding.

To read the full article:

https://www.harvard-samsung.net/hbspCourse/hmm10/persuading_others/resources/2866.pdf

By | 2013-01-07T14:20:49+05:00 January 7th, 2013|Change Management|Comments Off on Change Through Persuasion