From The Change Book:

  1. Define the point of the story:  What do you want to prove?
  2. Identify the hero and what that person wants (the founders of our company, the big shot in operations, etc)
  3. Determine the conflict the hero must overcome to get what he wants (market downturn, new competitor, customers leave)
  4. Determine the decision the hero must make to change the status quo (diversify, reorganize, change strategy)
  5. Describe the result (increased ROI, selling up the value chain, etc) and how the story is resolved.
  6. Call to action – get others emotionally engaged and get them to act.
By | 2016-11-01T22:30:47+05:00 October 29th, 2013|Runkle Consulting, Uncategorized|Comments Off on H2 Tell Your Change Story